Product Primer

Welcome to Product Primer – A Starter Guide to Building Great Products. The primer presents a collection of theoretical frameworks and practical methods for building products - empowering you to build great products that serve a purpose and solve real problems.

Product work as a skill and as a craft is essentially problem solving at different abstraction levels, with varying levels of detail and varying lengths of iterations. The Product Primer splits product work into three levels, which are addressed in the three main chapters:

This Product Primer is designed to guide you through the practices, structures and thinking frameworks that allow you to focus on the outcomes, building a great product and learning how to make it better.

I have nearly two decades of experience in building digital products. Some of the products I've put my work into have achieved success through strong business outcomes, positive user sentiment, or prestigious awards. I've also witnessed the rapid downfall of a business giant and the demise of a nearly successful startup. Throughout these varied experiences, one common thread remains: the commitment to building a great product.

Now before getting into the main aspects of building a great product, I'll lay out some of my main principles for successful product building in the next chapter. Let's get started!

-Aapo Kojo